The Middle Girls Media Kit

🌸 The Middle Girls – Media Kit 🌸

About Us:
The Middle Girls is a vibrant online space dedicated to empowering women over 50. We cover topics like confidence, wellness, style, beauty, and reinvention, reaching an engaged community of women eager for inspiration and real-life solutions.

Our Audience:
✔ Women 50+ who are active, stylish, and value self-care
✔ Highly engaged readers interested in beauty, wellness, and lifestyle
✔ Looking for products that enhance their confidence and simplify their lives

Our Reach:
📌 50K+ Monthly Website Visits (and growing!)
📩 2,500+ Newsletter Subscribers
📷 11K+ Pinterest Followers
📘 2,000+ Facebook Followers

Sponsored Opportunities:
💄 Sponsored Blog Posts – Feature your brand in an engaging, SEO-optimized article
📌 Pinterest Promotion – Pin-worthy content to reach thousands
📩 Newsletter Features – Direct access to our loyal subscribers
📢 Social Media Shoutouts – Authentic engagement on Facebook & Pinterest

💌 Let’s Collaborate! Contact us to discuss sponsorship opportunities.

🌸 The Middle Girls – Sponsored Post Rates 🌸
📌 50K+ Monthly Website Visits | 📩 2,500+ Newsletter Subscribers | 📷 11K+ Pinterest Followers | 📘 2,000+ Facebook Followers

Sponsored Blog Posts
💡 Basic Sponsored Post (500-800 words, 1 link, no extras) – $300
💡 Premium Sponsored Post (1,000+ words, SEO-optimized, 2+ links, 2 images of me with product) – $500
💡 Exclusive Featured Post (above plus newsletter promo & social shares) – $750

Social Media Promotions
📌 Pinterest Pin Feature (one branded pin + description) – $150
📌 Facebook Post (one branded post + engagement boost) – $125
📌 Social Media Bundle (Pinterest + Facebook + IG Story mention) – $300

Newsletter Sponsorships
📩 Dedicated Email Feature (your brand highlighted in a standalone email) – $500
📩 Sponsored Mention (short feature in our weekly newsletter) – $250

Custom Packages & Add-Ons
📷 Product Photography (5 high-quality images of me using the product) – $200
🎥 Short-Form Video (30-second product showcase) – $250
📌 Long-Term Partnership (3+ months of posts and promotion) – Custom pricing available

💌 Let’s Work Together! Contact us to discuss collaboration opportunities.

I'm Kathy, your new get-a-grip best bud.

Midlife? Nope—mid-adventure.

I’m Kathy Woodard Bates, founder of The Middle Girls—where women over 50 come to rediscover their spark and own their story.

After 25 years creating lifestyle content for millions, I’ve learned that “the middle” is where the magic happens—in age, in style, in life. I love a sharp blazer and great lipstick, but I’m also queen of the cozy-sweats-and-coffee crowd. And I believe the best accessory at any age is a healthy, confident mindset—because when that shifts, everything else does too.

Here, we celebrate real women living real lives—because confidence isn’t about perfection. It’s about showing up as you, wherever you are.

👉 Because your best adventures? They’re still ahead.

Click here to learn more about me